Forward Fashion (International) Holdings Company Limited, listed in Hong Kong, principally engages in the retailing of fashion apparel of international brands ranging from established designer labels to popular global brands through its multi-brand and multi-store business model in Greater China. The core portfolio includes premium fashion and casual wear, lingerie, athleisure and sportswear. 
It also offers footwear, bags, cosmetics & skincare, home and lifestyle accessories, artistic collectibles and more, so as to cater diversified needs and taste of customers. As at early 2020, the Group operated over 200 retail stores in Mainland China, Macau, Hong Kong and Taiwan, with over 100 licensed and self-owned brands. The workforce reached a total of 1,500. Under the leadership of the management, the Group has grown into a well-established retailer with high degree of product differentiation, and extensive network strategically located in premium locations in Greater China.