Who we are What we do Whom we serve Our mission is to foster accessible and high-quality health and senior services to help all people in New Jersey achieve optimal health, dignity and independence. We work to prevent disease, promote and protect well-being at all life stages and encourage informed choices that enrich quality of life for individuals and communities. We will accomplish our mission through leadership, collaborative partnerships, accountability, advocacy - especially for those who need us most - and a strong commitment to informing and serving the diverse consumers of this state.