Who We Are I AM & CO is a refreshing-energetic online community and self-care destination for women. We share and create stories by women for women that inspire identity, discussion, expansion, and growth. Emotional Aftertaste™ We write and publish each piece with its “emotional aftertaste” in mind. Do the topic and content make us feel optimistic or encouraged? Does it make us laugh? Does it give us the warm-fuzzies? That benchmarking along with many other factors determines our editorial strategy and the experience we provide to the reader. Our Purpose Our mission is to provide a blended editorial experience of mainstream discussions and consistent positivity.