Cape Town-based through the line communications agency that prides itself on it's pursuit of truly MAD excellence in creativity, a passion for it's clients and is on the cutting-edge of strategic & creative advertising via integrating both traditional and digital channels. At MAD, we understand that successful brands need change to ensure that they keep up with evolving consumer trends and stay relevant in the digital age. We are prepared and ready for the opportunity to breathe game-changing, fresh creative life & strategic value into your brand. MAD's approach relies on a thorough understanding of your business, your brands, your industry and most importantly your target market. So be it big or small, full agency or creative plug-in, we are standing by. Only one question remains - are you ready to go MAD?