The John Molson Sports Marketing Committee (JMSM) is a non-profit student organization at Concordia University committed to providing students with knowledge, opportunity, and experience within the sports business industry. JMSM has a rich tradition, a committed executive team, strong links to the business community, but what characterizes us most is our passion for creating a unique learning environment and promoting the field of sports business. We believe that our vision, along with the generous support of our corporate partners, will allow our 27th year in operation to be the most successful yet. The John Molson Sports Business Conference is a three-day event hosted by the John Molson Sports Marketing Committee in Montreal, featuring over two dozen distinguished sports industry executives and bringing together over 400 sports business-impassioned students from across North America. For 27 years and counting, JMSM’s Sports Business Conference has given students the chance to broaden their sports business knowledge, interact with sports business professionals, network with fellow delegates, and, in between, take in everything this city has to offer.