Promez helps brand and retail chains streamline the operation of the entire communication chain. Is that necessary? You bet it is! Every major organisation needs the support of countless agencies for marketing, market research, advertising, packaging design, media purchasing, online, social media, events, activation and much more. All these parties have their own interests, methods and language. It becomes the client’s job to properly coordinate all these different activities. In practice, that rarely gets done properly. As a result there is a lack of a clear strategy, cohesion within the organization and synergistic benefits such as the use of available content and materials. This has two major downsides: the marketing efforts yield fewer results than they might and cost more than they should. Promez promises significant benefits in both areas without altering the existing relationships. For more information: www.promez.com