The Good Trends is a BtoB Specialty Food marketplace, connecting local and healthier food brands with neighborhood stores. Our purpose is to increase access and affordability to the US consumers to healthier, more local food products by reinventing food wholesale and making it more transparent and streamlined. Our BtoB wholesale platform working from a simple premise. On one side, the number of local and healthier food brands is exploding, yet they struggle to get discovered by consumers through wholesale channels. On the other side, neighborhood stores are looking for new sources of revenues and have in general a huge amount of underused shelf space. This opportunity to connect the right brands, with the right retail at the right time is the win-win model we are building. And by doing so we will help consumers eat better, entrepreneurs grow their brands, retail owners grow their business.