Studio One was founded in 1975 by Sjamsidar Isa (Tjamy), Lily Salim and Prajudi Admodirjo who were all studying fashion in Germany at the same time.They all possessed individual talents and skills, and shared a common vision - to introduce ready-to-wear fashion in Indonesia. Fashion was considered a luxury in Indonesia at that time. There were no ready-to-wear labels in stores and outfits were still made-to-order by tailors.Inspired by the international fashion scene of Europe, the founders of Studio One launched the first ready-to-wear in Indonesia with a spectacular fashion show, coordinated and self designed to the very last detail. The launching proved to be a milestone in Indonesia's fashion industry. As a pioneer in the fashion industry, Studio One is more than just a success story, and have became the leading fashion events coordinator in Indonesia. When other founding members moved into other areas of the fashion industry, Tjamy remained at the helm of the company. Always an innovator she moulded Studio One into a fashion institution, specializing in catering to the various services in today's fashion industry. Studio One now runs a successful fashion consultancy and event management company under the same name, and has staged spectacular events across Indonesia and around the world.