One thing you will find consistent in all our products is the attention to design. Performance comes first of course, but we spend a great deal of design time creating visually attractive products because we enjoy classic, timeless designs and feel that others do too. We are very serious and passionate about this. It is our belief that great audio products can be created without charging thousands of dollars for them. Our microphones and speakers are used in studios around the world- From home project studios to world renowned multi million dollar facilities. We are very sensitive to the real-world operating budgets of studios as well as the struggling artist/songwriters who are very passionate about creating great music but have budget limitations based on common sense spending. We believe in our products' value and know the power of "word-of-mouth" advertising. When you see how good our products are we know you will tell others! We don't use the shotgun approach in creating a product line. Each and every product we create has passion and purpose behind it, whether it costs $20 or $1000. We do 100% Inspection of our mics right here in the USA. Most of our competition skips over this entirely or at best run "spot-checks". This takes us extra time but we want to do it. We care!