Marketing Lab is the first of its kind, a young digital design, and marketing agency to offer business’s a scientific approach to website design, content marketing and products. We have evolved from the ten years’ experience with our sister company Nettclicks, which was originally focused on traditional marketing methods of driving traffic to our client’s website. We still offer Digital Marketing Services such as AdWords, Search Engine Optimisation, Social media, and Website Design. However, we found that there was a missing piece to the puzzle, a gap in the market, a need for tangible and result focused campaigns that are driven by measurable data. We wanted to create and link web conversions, sales funnels, and websites that produce better results for our customers. Our core difference is that we use science, testing and web psychology to improve sales for our clients. The study of consumers and the psychology behind what encourages them to choose to buy what they buy is of great importance to us, as it allows us at Marketing Lab to adapt and tailor campaigns and strategies to more effectively reach the target audience to encourage the consumer to purchase the product or service. Many factors influence how consumers make their choice. By understanding the customer, you learn what influences them… what triggers a response amongst customers to end in a conversion. Once you know who they are and what they want, you can use appropriate techniques to implement this trigger in your marketing. Our skills in critical analysis, scientific method, and fundamental thinking allows us to ask the right questions, search for the relevant data and interpret results. With all the information at hand, we can determine the best way to present a specific product or service to that customer to increase the chance of conversion. To learn more about some of the techniques we adopt in our marketing and the services we offer…. Check out our website.