Adurcup is a dedicated managed marketplace for F&B services industry. A typical standalone restaurant in F&B services industry, incurs almost 90% of their total revenues in cost of doing business.Such high cost is attributed to the lack of standards in various supply verticals and leakages in communication and transaction processes due to the current offline management behavior. A web and mobile enabled platform allows restaurants to transact across products and services in a standard and transparent manner.On the other end of the marketplace,vendors are enabled with mobile based seller application to update inventory and execute orders reducing the total turnaround time and cost of execution.Currently operational in Delhi NCR ,Adurcup is selling 25000+ units every day (in July 2016),serving a happy clientele across 450+ restaurants at 850+ locations.