In 1923, a Lithuanian immigrant named Radzukinas acquired a small company, The Hindu Incense Company. For business purposes, he changed his name to Radkins and changed the fortune of his small company by dedicating himself to the manufacture of quality charcoal incense cones and incense burners. Laurent Radkins operated the Hindu Incense Company successfully from the 1920s to the 1960s. In the mid-sixties, the second generation of the Radkins family entered the business and Genieco, Inc. was born. Soon, the product offering was expanded to include incense sticks. The new brand name was GONESH®, named after the Hindu Elephant Boy, the God of Luck. The name Gonesh was trademarked in 1965. The company flourished through the 60's and 70's, fueled by Flower Power and psychedelia. By the early eighties, a third generation of the Radkins family had entered the business. With the bloom of the 60's fading fast, this new generation of Radkins endeavored and ultimately succeeded in growing the business based on the long established quality of GONESH® brand products.