Shifting behaviour to shape a better world. Since opening our doors in 2005 as a creative agency specialising in strategy, branding and creative development, we’ve partnered with clients from a diverse range of industries. Our heart has always been in the automotive, transport and road safety sectors. As a bunch of strategic thinkers, creatives and doers, we believe we should use our expertise for good. In 2016, we launched the Re:act behavioural change initiative in collaboration with Swinburne University School of Design. Re:act was created to provide design students with the experience of responding to a real world brief and pitching to real clients, and to raise awareness of road safety issues among 18-25 year olds and change their behaviour, making our roads safer for all. As Re:act has grown in scale and impact, so too has our drive to do more meaningful work that makes a positive difference. All of us at Hard Edge have been inspired to focus on helping brands and organisations make the world a better place through thinking and creative that shifts behaviour and positively impacts society.