bYSI® has expanded from a humble store into Singapore's leading fast fashion retailer with a huge following across 10 countries. The company is envisioned to continue its development into a global fashion powerhouse through expansion of its franchise coverage globally. Positioning Accessible Runway Fashion Brand Vision For every woman around the globe to have access to chic fashion Brand Mission To deliver the latest fashion to every woman for every occasion so they can own a chic, functional and fashionable day Brand Promise “A new woman everyday“ Brand Character Free-spirited, chic, imaginative, creative and intelligente for women of today.