Teton Ridge is a multi-platform, wholly American-owned brand devoted to the iconic American western way of life and western sports. Teton Ridge’s Sports division was created with the singular focus of elevating classic western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premiere western culture event. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa on Facebook. For more information on The American, please visit americanrodeo.com or @TheAmerican.TR on Instagram @The AmericanTR on Facebook and Twitter.