LeadZen aims at an ethical and sustaintable approach to marketing and sales by putting product users and experts at the forefront of sales and marketing. With our casual selling approach, LeadZen allows buyers to source products from their network of experts in the domains where they are looking for products. We give people who are intrinsically motivated to discuss customer problems and who spend years of research and studying their domain an opportunity to become part of the global sales and marketing effort. Our platforms focused on identifying buyer signals in casual and non-sales focused product conversations among peers and experts and to support those experts in making a living out of researching and testing products, while becoming the forefront of advocacy of great, sustainable and well-designed products.