We are Paradigm, brand consultants on a mission: to guide your brand forward – and lift it higher – so you can achieve your most ambitious business goals. We are based in Gothenburg, Sweden. For the latest company information and employment opportunities, please visit us at www.pdgm.se Our services: BRAND STRATEGY To position your brand in the minds of your customers, we help you define what it stands for, the promise it makes, and the personality it conveys. DESIGN The design is your brand’s face, a visual expression of its values. The right design communicates these values and keeps your brand relevant over time. COMMUNICATION STRATEGY Don't try to say it all. In an era of information overload, precisely targeted communications will help your brand achieve the perception and relevance you want. NAMING Company, product and service names are the gateways to your brand and great naming can significantly boost awareness of your brand and its offerings. We take time to understand your brand, products and active markets to ensure naming strategies with long-term impact. BRAND ACTIVATION We bring your brand to life. Once the strategy is in place, we then put it into action across all channels. And we make sure that everybody in your company is on board along the way.