The Master Playbook, LLC is a financial education and wellness company created to help adult and student audiences develop healthy money habits and build generational wealth by showing them how to use simple, smart, fun and proven moves. We achieve this mission via curated financial education experiences, resources, and online courses. Holly Reid Toodle, CPA, founded The Master Playbook in 2012 after seeking to close the financial literacy gap within her family and community. Our clientele includes educational institutions, community organizations, as well as Corporate affinity groups.