We are a suite of SaaS and API products that add emotional contextualization to the buyer journey and help companies pivot from transactional relationships to service oriented ones. We view emotion as a critical KPI that can drive hyper growth by bringing 1:1 commercial intimacy to scale. At BRANDthrō, we believe that data and insights should not exist in silos (structurally in a company and philosophically) but exist as an always-on model that is accessed by everyone. Just as digital once sat siloed and ultimately became the critical ingredient in driving business forward, we feel similarly about research. Today democratization of data allows for knowledge and empathy at scale across an enterprise. Meaning it’s inside out: data empowers employees who then empower clients to digitally transform in ways that deliver the best possible CX to customers.