The Food and Wellness Group was founded in 2011 by John Sauve. Accomplished marketer/consultant with 40+ years of brand and commodity experience in the food and nutraceutical/dietary supplement industries. The Food and Wellness Group consultancy services are now focused on Health-Advantaged Marketing™ ... discovering, positioning, and promoting product health related attributes and benefits for both the B2B and B2C marketplace. http://www.foodandwellnessgroup.com/our-work-2-3/ As an early leader in marketing the research and awareness building initiatives for the bioactive/phytonutrient-driven health properties of colorful fruits and veggies, he is recognized for his breakthrough antioxidant/phytonutrients-based marketing initiatives for blueberries that changed the way people think about blueberries "from something in a muffin to a health icon." His 1996 'lucky introduction" to the Jean Mayer Human Nutrition Research Center on Aging proved to be remarkably fortuitous (see The Atlantic article link below). This research based connection went on to define and guide the national marketing and awareness growth of ORAC (Oxygen Radical Absorbance Capacity) as the most recognized assay associated with the the antioxidant properties of colorful fruits and veggies ... with his marketing work for blueberries and the Wild Blueberry Association of North America leading the way. https://www.theatlantic.com/health/archive/2017/11/blueberries/545840/ The Food and Wellness Group has created a fruits and veggies (F&V) marketing initiative branded as The Colors of Health®. It is a goal-oriented, color-guided (The Color Way®) health initiative designed to engage, inspire, and influence all Americans on a daily basis in buying and eating a colorful variety of fruits and veggies, in all 5 forms, helping them strive for and reach the DGA goal of 5 cups a day for better health. This health-driven and science-based marketing approach puts the nutrient spotlight on the emerging inter