Headquartered in Melbourne, Australia, Prima Printing is the largest manufacturer of Personalised Consumer products in Australia and New Zealand. Prima is a wholly owned subsidiary of District Photo, the largest manufacturer of photo gifting products in the world. Prima was formed in July 2016 as part of the expansion of District Photo into Asia Pacific. In 2017 rapid sustained growth required the business to expand from its original premise into a new custom designed facility in Noble Park North, Melbourne. Significant investment to increase capacity has followed each year to support accelerated demand and growth. Its facility is now the single largest manufacturer of consumer imaging products in Australia and New Zealand manufacturing over 450 different personalised consumer products on behalf of brands for their end consumers. This includes Photobooks, Canvas, Desk Art, DTG, Wall Art, Mugs, Calendars, Prints, Cards and Stationary lines.