The Norm Movement While equipping our customers with the safest possible products is one of our main goals, we don’t stop just there. NORM aims to provide people with the opportunity to contribute to the wellbeing of the environment and innocent animals by giving a portion of their proceeds to Toronto Tree and Ontario Society for the Prevention of Cruelty to Animals (SPCA). We partnered up with these organizations to take one step forward towards a safer and healthier environment for both humans and animals. Using a single product from NORM helps you and those around you.