In late August, 2012, PlanShaadi Media, Inc. (PSM) launched the beta version of PlanShaadi.com, a new wedding planning website specifically designed for South Asian communities in the western world and wedding vendors that target these South Asian communities. PSM believes PlanShaadi.com will greatly impact the way couples in South Asian community plan their weddings, and how wedding vendors reach the South Asian market. We closely looked at what’s out there currently for south Asian couples and their parents. The indirect competition has wonderful tools but its target market has a much different set of needs. The direct competition has been serving the south Asian for many years, but greatly lacks in functionality and user experience. Thus, the market is ripe for a third alternative: PlanShaadi.com. The Beta version of PlanShaadi.com will include many tools to help make the big day a huge success and with as little effort and inconvenience to the wedding party. Not only is PlanShaadi.com an excellent resource for the couple and the wedding party, it’s also a valuable resource for wedding product & services vendors in reaching their target audience, more efficiently and thus more profitably. Vendors have their own set of tools on PlanShaadi.com. PlanShaadi also owns http://www.indianweddingsite.com/ and is a leader in the destination wedding market for Indian Weddings.