Organizations are more likely to fail than at any point in history. We know this. We’ve read the doomsday scenarios about a tough road ahead and the big giants that fall. But doomsday thinking doesn’t bring a brighter tomorrow. It is true that the change we need is not incremental, it’s monumental. It’s also true that there is no framework, process, or technology that can do it for us. But in the wake of all this change, we risk losing sight of the one thing that we need the most. It’s not change management. There was no change initiative that inspired 5,200 people to pour 6.6 million tons of concrete to build the Hoover Dam. Change management did not prompt 400,000 engineers and scientists to create the systems necessary to land two Americans on the moon. It was something bigger. It was story. Stories give us meaning. They inspire. They teach. They mobilize. And they make us who we are. Which is why storytelling is the most powerful human invention. And it’s what this company is all about. The Impossible Company: A change agency using the power of story to redefine strategy and culture. Whether it’s setting a new vision, attracting new talent, aligning after acquisition, or defining a new purpose-driven culture, there is something that only you and your team can do. An impossible dream that you were born to achieve. Let’s make it real.