High Tide Advisors is a boutique consulting firm created to help software companies create and execute the perfect Go-to-market. Many technical founders and engineering-centric companies design great products but struggle with the right sales and marketing strategy. We are a team of former CEO's, COO's, VP's of Sales and Business Development to help you get aligned on your company strategy and determine the appropriate product positioning and marketing strategy, the right route to market, and the Partnership strategy you need to scale.