Blue Spoon Consulting is a global leader in strategy and innovation at a system level. We are pioneering the application of systems theory to positioning and market innovation. We are pushing the envelope further and faster than most, and we have a much longer time horizon when we partner with customers looking for a modern strategy positioned with systems thinking. Our mission is to lead the next cycle of evolution in healthcare. We enable next-generation health networks and new industry ecosystems, cohere "digital" in all its permutations, and combine markets in ways that competitors don't yet see or understand. The value equation for a market innovation is healthcare + life sciences + government = ecosystems as the basis for competition. At stake is a new category of growth and creative leadership from reshaping the orientation of strategies for an outcomes-based economy. The problem space has changed. So should your strategic response.