e-Chemex genesis lies in resonance of pain and frustration of a typical chemical trader in an offline market. It would have stayed that way until we decided to do something about it –-- a coffee talk – a dinner conversation & soon the seed for India’s first real-time chemical market place was firmly seeded. We had just landed an idea that we couldn’t stop thinking about & they say that’s probably a good one to pursue. Steve Jobs once said - “A lot of times, people don’t know what they want until you show it to them” And that’s what we did by taking our prototype to our prospective users who applauded it giving us more confidence. e-Chemex will be India’s answer to disrupt the 50 billion dollar off-line bulk chemical trading market by providing a platform for buyer and seller to meet-up melting the geographical boundaries, removing the opacity in pricing aided by transparency, trust and technology leading to lower over-heads like commissions and higher inventory turnover.