The Sponsorship Marketing Council Canada was created in 2004 to drive advancements in the field of sponsorship marketing. Our mission is to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry. The Association presently has over 125 member organizations throughout Canada, most of which are located in the Greater Toronto Area, but the SMCC continues to grow and is expanding with regional chapters being developed in Calgary, Vancouver, and all over Canada.