The Nature Baby journey began back in 1998, for the simple reason that founders Jacob and Georgia Faull wanted the best for their baby and could not find natural, ethical and sustainable products that they believed were important for a healthy baby, and a healthy planet for the next generation to grow up in. We believe that by helping new parents make conscious and educated choices during this significant part of their journey we can create positive change together. We understand that issues like the climate crisis might seem unmanageable, but that small changes and baby steps we all take together, can inspire huge change when adopted collectively.