More than a century ago, Fredric Stockman was the first to think that it should be possibly to standardize the shapes of the human body. That is how the sizes in cloths, that we know today, came into being. At a tie when only the rich had their tailors and dress-makers, he was a precursor in believing in the burgeoning democratization of cloths and, together with his associate and designer, Siegel, he started to manufacture busts and dummies to be used in the ready-to-wear trade and by couturiers. Thus the famous “Stockman's” can be seen in Haute Couture windows and workshops all over the world, but the refinement goes further than that. It is not ordinary standard bust. For that purpose, we work with big fashion houses such as Jean-Paul Gautier, Dior and Saint-Laurent and we enlarge the bust or slim down the waist and hips of our dummies according to fashion trends. Two sculptures work for us and shape the bust”. Every year, more than 5,000 busts intended for haute couture and 100,000 tailor's dummies leave the workshops in Gennevilliers to be used in show windows all over the world. “The market has grown considerably and small shops have been replaced by chain stores such as Gap. So we have to modify our sales strategy. We now have a subsidiary in the United States and we are about to invest in Japan and in Great Britain, two big markets." At Siegel & Stockman, without displaying frenzied, unconscious optimism, people feel confident and sure of their know-how. “Our strength lies in our being able to manufacture different products, with different shapes of figures, or with wooden or metal feet, according to the wishes of the customers and to make moulds corresponding exactly to their demands. For two years, in addition to haute couture busts made of papier-mâché covered in cotton. We have created a resin model which is faster to manufacture, thereby increasing our production capacity.”