No other software firm within the marketing research domain has more experience with unstructured (text) data than Anderson Analytics (OdinText). Anderson Analytics was the first market research firm to leverage text analytics and their patent pending SaaS Text Analytics platform OdinText can be used to quickly analyze unstructured data ranging from large scale VoC surveys to customer call center logs/emails or social media data. Their text analytics clients span several industries from CPG to Hospitality. Founded in 2005 they have won several industry awards for their innovative work in this field.