IBA Global was established in 2003 in London by Lawrence Lenzi. IBA Global is coaching people to become BAs and introduce them to the amazing world of Face 2 Face acquisition. As an IBA Global Brand Ambassador [BA] you are the public facing representative of a brand … whether that be at conferences and events, within businesses or in people’s homes. Spreading the word on the fantastic brands you represent is what being an IBA Global Brand Ambassador is all about.