At SKMurphy, our focus is on early customers and early revenue for software startups. We offer products and services to software entrepreneurs that allow them to develop sound strategies and a workable plan to grow their business. We help software startups transform their technology development focus to a customer development focus and accelerate their business with scalable sales, marketing, and business operations. Our focus is on early stage and emerging market software companies who are challenged either by new product introduction or the need to diversify beyond their initial success. Some of our clients are in transition from delivering their technology primarily as consulting to a full product. Emerging technology marketing is a domain distinct from classical product marketing; most of the traditional market assessment techniques are not effective: focus groups, surveys, etc… Emerging markets require a strong commitment by the founding team to appreciate the customer’s view, a rapid evolution of the product specification in response to feedback and customer experience, and an ongoing refinement and delivery of customer focused solutions.