At SIMSIM, we're passionate about sharing our Middle Eastern culture, one OUTSTANDING meal at a time. Simsim is the Arabic word for Sesame. For us, Simsim is a name that symbolizes our values of unity and togetherness. We looked into the soul of Arabic cuisine by searching the ingredients, the kitchens, the traditions and the cultures. We searched for something pure, authentic, simple and purposeful. The result was focusing on the Sesame seed as our essential and unifying element for Simsim as it is a fundamental ingredient in our sauces, breads and entrees. We created Simsim to be a comeback to the origins, a comeback to the way Shawarma was intended to be experienced. Our team of culinary experts from the Middle East and United States are inspired to provide unique & one of a kind dishes to our guests. Our goal is for individuals, families, business professionals, students and people from all walks of life to be able to relax and enjoy a true & authentic Shawarma dining experience.