In 2010, two Scandinavian travel industry executives with more than half-a-century of combined experience from top tier international travel business, set out on a journey. Initially, their objective was to bring a competitive new travel company to the Scandinavian market, but as the project progressed, a decision was made to raise the bar - substantially. The new plan was to disrupt the market by launching the next generation travel service – a way more automized and highly customer centric travel packaging solution, done in real time, with unnecessary administration and related overhead costs eliminated from the equation. Easy to say – but since nothing like that existed, a “challenge” to develop and deliver on…. Fast forward to today's date: TripX Travel is a market-leading travel-tech company operating DTC package travel services to +130 destinations in +40 countries under own brand, in Sweden, Norway, Denmark, Finland, UK and the EU. In addition, TripX Travel also operates a range of partner branded DTC travel services for international airlines and travel companies, such as Norwegian, Air Malta, airBaltic, Cyprus Airways, Reseguiden, Dohop, Vola, Rejsespejder and Hillman Travel. This is done through an unparalleled white label / clone set-up, a solution which is also seamlessly integrated in e.g. several Nordic e-commerce brands’ own sites. Selected sites and brands: tripx.se, tripx.no, tripx.dk, tripx.fi, tripx.co.uk, tripx.eu, norwegianholidays.com, airmaltaholiday.com, airbalticholidays.com, hillman.travel/nl, reseguiden.se, resor.letsdeal.se, book.rejsespejder.dk, packages.dohop.com