The brand working title was founded in 2018 by fashion designer Antonia Goy and architect Bjoern Kubeja. Based on their many years of experience, the duo's new label combines upmarket aesthetics and quality with sustainability. The goal is to develop contemporary yet long-lasting products that reflect the highest level of design and craftsmanship. A raw material's origin is not the only crucial aspect of sustainability for the designers, but also that after a long lifespan, a product can be disposed of in a largely residue-free manner. To accomplish this, the label has chosen to refrain from using polyester in the entire collection. Utilizing premium materials, working title creates distinctive and luxurious garments for daily use as well as unusual statement pieces of the highest quality, all produced locally. The fabric range includes pure materials such as wool, cashmere, silk, cotton and Tencel from selected and certifiable European producers, with which the designers create casual, urban and perfectly tailored silhouettes. Prior to its official launch, working title was already invited to participate in the prestigious VOGUE SALON.