FourTwoFour on Fairfax is a concept boutique with continuously-revolving creative installations of fashion, jewelry, and lifestyle brands. Continuing with the non-traditional approach applied to the eponymous streetwear and jewelry collections housed inside, owner and creative director Guillermo Andrade has always been willing to take risks in supporting emerging talent, regularly placing it alongside his otherwise thoughtfully curated and chronically updating brand list. The shop itself embodies Andrade’s aspiration to merge the worlds of high fashion and streetwear; an environment as accustomed to the presence of sneaker heads and skaters as it is to stylists & internationally recognized celebrities.