Initiative is a Hong Kong-based regional recruitment company. We specialise in the recruitment of sales, marketing & senior management professionals at the middle and senior levels. Our clients include local, regional and international employers from the commerce & industry and financial services sectors. We recruit: • Sales, business development, licensing, distribution, wholesale, key account management, account management, client services • Marketing, marketing, communications, corporate communications, internal communications, investor relations, product marketing, product communications, public relations, events, branding, market research, consumer insights, analytics, loyalty, customer relationship management, customer experience • Digital, digital marketing, social media, email, search, ecommerce, digital analytics, content, copywriting, writing, editorial • Brand management, product management, product design & development, buying, planning & allocation, merchandising, visual merchandising/brand presentation, retail operations • General management, director, vice president, managing director, chief executive officer