Key Gordon is an advertising & design agency in Toronto. We help clients communicate the impossible, turn heads, and prosper. Our mission? To produce provocative, award-winning work for organizations and products we believe in. So far, so good. We specialize in the development of print, digital and broadcast creative. We don’t have a “proprietary” approach to the work we do littered with trademarks and industry buzzwords. Our approach is much simpler: we do whatever it takes to help our clients communicate better. Key Gordon was founded in 2001 by creative director Grant Gordon and Key Publishers, at the time the largest independent publisher in Canada. Today, Grant runs the firm with strategist Bruce Roberts. Together they lead a team of writers, design thinkers and digital experts who know how to listen—to our clients, their clients, and the zeitgeist of today. We are an advertising & design hybrid. We base every project on a communication concept—an arresting idea. Then we apply original design thinking. To us, neither copy nor design is king. We strive for a powerful combination of the two, something that creates tension—verbally, visually, conceptually—and memorable communication.