Latice is a Product Design agency that specializes in Product Design for Tech Businesses. You understand your business better than us, and we get that! Our process begins with understanding your business and industry in-depth. This helps us identify goals and set measurable success parameters. Once we know what we have to aim for we study your users & competitors, now we know what we're up against. We then formulate a strategy that can bridge our ground-level research with the value and emotion that you want your brand/product to convey. One of our key focus points along the entire discovery phase is the end customer; our strategy & product design helps define the ideal customer. Our whole process has been assimilated over the years to facilitate product creation that entices & attracts customers.