INCRMNTAL’s vision is to evolve digital marketing from the measurement of tracking to the measurement of VALUE. INCRMNTAL is a software company providing a continuous incrementality testing platform for Advertisers. The platform allows you to run incrementality measurement for any marketing activity without needing to stop campaigns, channels or your activity in any country. The platform provides you with incrementality scores for anything you want to measure. INCRMNTAL is a self service tool for marketers, requiring no code or SDK for integration, working alongside any tool you already work with (such as attribution, analytics, CRM tools). It’s designed for a post-privacy world and does not require user identifiers (such as IDFA, Cookies, or GAID). Founded in 2020 by industry veterans Maor Sadra and Moti Tal, raising $2.2M from strategic angels around the world. Learn more at incrmntal.com