A Fresh Voice for Healthcare Genessa is focused on one thing: creating strong healthcare brands that actively engage audiences and build market share. With more than 30 years of experience in healthcare marketing and communications, we bring together all the elements of effective and integrated marketing. It's an approach that has allowed healthcare providers of all sizes and focuses—from large health networks to smaller community hospitals, and from specialty facilities to physician groups—to cut through the clutter of a crowded and competitive marketplace.