Our Vision To be one of the world’s leading producers in positive entertainment industry and related products by developing the most innovative, creative, and profitable experience. Our Mission 1- Producing films, shows, marketing activities and advertisements that are positive and entertaining. 2- Reaching audience by using social media networks and TV. 3- Spreading a new film-making culture in Saudi Arabia. Our values represent the basis for the development of our businesses. 1. Respect for all people, regardless of race, color, gender, health status, religion, age or national origin makes us even stronger. 2. Integrity as the basis of all relationships. 3. Developing people (who are interested, implementers and employees) to sustain our growth. 4. High performance, professionalism and quality in our projects. 5. Global vision, local ability. Our Message It’s all about passion.