The Ultimate Sundae Experience... Earle Swensen loves ice cream. He opened his first parlor at the corner of Union and Hyde in San Francisco in 1948. The business was built on three founding principles that have never changed: Quality, variety and value. Using only the finest ingredients and exacting the techniques, Earle developed the perfect blend of smoothness and taste, to creat the untimate ice cream experience. Today Swensen's is enjoyed all over the world and its still known as America's favorite old fashioned ice cream parlor.