Today’s young shopper is quick to love – and cancel – a brand based on its social actions. Through Sparo, every single customer can choose their own cause and charity. How Sparo Works: Step One: Let shoppers give to the cause that means most to them. Step Two: Acquire loyal customers who care about giving back. Step Three: Build brand reputation while increasing profit. Come aboard, and take flight with Sparo, a Microsoft for Startups Company.