Hazel Pitchers is the founder of Merakiting, a customer-focused marketing strategy consultancy which helps companies solve problems, find opportunities and future-proof their business strategies working across B2B, B2B2C and B2C sectors for scale ups, SMEs and larger corporates. Former Global Head of Marketing at AXA Investment Managers, Hazel has over 20 years experience working client-side in financial services across investment/ wealth management for a range of small, mid and large-cap companies. More recently she has been working with a start up in the health and wellbeing sector. She understands the complexity of transforming business strategy, and vitally, how customer experience, marketing and communications programs can improve a firm’s bottom line.