The Netherlands Online Gambling Association (NOGA) is the trade association and representing body of online gambling providers that aim for a safe, responsible and attractive online gambling offer in the Netherlands. Amongst others, the following organisations are NOGA members : bet365, Betsson, Dazzletag, Flutter Entertainment Plc, GVC Group Plc en Kindred Group. NOGA stands for a constructive dialogue with its stakeholders based on facts and expertise. The initiators make their knowledge and experience available to create an appropriate framework that provides for an open licensing system for online gambling. The most important objective is that the Dutch consumer is able to place his bets and plays his poker or roulette on the website of a provider of choice with a Dutch licence. Leading consumers to licensed websites is called channelisation. Channelisation increases when players have access to an attractive and varied offer that is determined by gaming fun, game types and playing safety. NOGA offers information and documentation on all aspects of online gambling such as responsible gaming, the development of the gambling market at national and European level and integrity within sport. NOGA is affiliated with the European Gaming and Betting Association (EGBA), British Gaming Council (BGC) and the International Betting Integrity Association (IBIA) and is supported by expert organisations from the Dutch healthcare sector.