Diamond in the Rough is the world’s leading rough diamond jewelry brand. Inspired by the natural, unique shape of each rough diamond, we seek to redefine perceptions of diamond jewelry by maximizing the intrinsic beauty of these gemstones in their untouched form. Diamond in the Rough was founded in 2005 and first launched at Bergdorf Goodman, with Neiman Marcus and Saks Fifth Avenue following suit shortly after, and later expanding globally to select independent retailers in London, Switzerland, Israel, China, Korea, and Puerto Rico. Today, unique fine jewelry and engagement rings from Diamond in the Rough are enjoyed all over the world.