The Story started in 1998 when three partners produced high-quality shirts for wholesale channels labelled as Cuba Jeans, In 2005 they launched their own label Town Team by opening the 1st retail store in Tanta City, in 2016 launched their 2nd label River Nine by opening the 1st retail store in Banha City, Today Town Group operates in 40 cities with more than 150 stores across Egypt with two production facilities approx. 15 thousand sqm in Sadat and Tanta cities include 18 lines of production.