MYSTERY is an award-winning hospitality design studio based in Santa Monica, Los Angeles. Its sister company, Mystery Ltd is based in London, UK. Run by CEO and founder, Dan Einzig, Mystery combines brand strategy with compelling creativity to design restaurants, bars, hotels and franchise concepts with engaging character that customers fall in love with. We also have a portfolio of co-ventures in the sector and have launched our own restaurant brand with another exciting concept due to launch in 2018. We believe that compelling brands with the mystery ingredient are a critical driver of business performance and we have proved that the Mystery ingredient, that all compelling hospitality brands possess, is a powerful emotive connection with their customers. OUR VISION We believe that people connect with people. So a brand needs to have a personality like a person. A personification that customers find engaging; someone they can relate to, or aspire to. Mystery believes in brand-centric businesses. We also believe in customer-centric brands, so understanding customers is vital to brand success. We think about their emotive human needs and how hospitality brands can fulfil them. We don’t believe your brand is a logo. It’s a personality with a soul that runs through the entire organisation. Our job is the expression of that soul through multiple design touch-points, to make those valuable emotive connections with customers - driving sales, loyalty, advocacy and longevity. To find out more about us, go to www.mystery-design.com.